Driving Automotive Passion Forward.

In the automotive market, vehicle owners actively seek inspiration to modify their vehicle but struggle to find specific product recommendations.

Recognizing this gap, I co-founded REVKIT—a brand designed to ignite creativity and empower gear heads to build and showcase their passion for vehicle builds.

My Role

Creating The Vision

My vision was straight forward: REVKIT was to be the digital destination for offroad enthusiasts who want more out of their vehicle build. This vision drove everything from feature priority, marketing and even investment.

Managing Product

I managed every aspect of the REVKIT product including technology choices, release cycles, content planning, feature prioritization and go-to-market strategy.

Hands On Design

REVKIT was my baby and I was absolutely relentless in creating a premium brand and easy to use experience. I executed that through contract designers and also jumping in and getting hands on with design.

Brand Advocate

My passion for digital and automotive was the fuel to allowed me to become a brand spokesperson for REVKIT. I regularly attended in-person events to represent the brand and also engage with members.

My Role

Creating The Vision

My vision was straight forward: REVKIT was to be the digital destination for offroad enthusiasts who want more out of their vehicle build. This vision drove everything from feature priority, marketing and even investment.

Managing Product

I managed every aspect of the REVKIT product including technology choices, release cycles, content planning, feature prioritization and go-to-market strategy.

Hands On Design

REVKIT was my baby and I was absolutely relentless in creating a premium brand and easy to use experience. I executed that through contract designers and also jumping in and getting hands on with design.

Brand Advocate

My passion for digital and automotive was the fuel to allowed me to become a brand spokesperson for REVKIT. I regularly attended in-person events to represent the brand and also engage with members.

The Outcome

2 million

users inspired

Growth of the REVKIT brand was 100% organic and quickly became a prominent name in the automotive offroad industry.


100 parts

listed on average per vehicle

Members of REVKIT regularly kept their vehicle build profile up-to-date by adding parts to their profile as soon as they had them in hand.


100 thousand

social media followers

The REVKIT brand and member content was spread all across social media through build profile highlights and story telling.

Message Me

View My Resume

The Outcome

2 million

users inspired

Growth of the REVKIT brand was 100% organic and quickly became a prominent name in the automotive offroad industry.


100 parts

listed on average per vehicle

Members of REVKIT regularly kept their vehicle build profile up-to-date by adding parts to their profile as soon as they had them in hand.


100 thousand

social media followers

The REVKIT brand and member content was spread all across social media through build profile highlights and story telling.

Message Me

View My Resume

The Outcome

2 million

users inspired

Growth of the REVKIT brand was 100% organic and quickly became a prominent name in the automotive offroad industry.


100 parts

listed on average per vehicle

Members of REVKIT regularly kept their vehicle build profile up-to-date by adding parts to their profile as soon as they had them in hand.


100 thousand

social media followers

The REVKIT brand and member content was spread all across social media through build profile highlights and story telling.

Message Me

View My Resume

How I got it done:

Being Relentless

Building a startup is not for faint of heart. It takes everything you have to give, and that is how I approached it. Building, creating and growing the business was constantly on my mind. So many early morning, late nights and long travel days.

In The Scene

Since I am a gear head at heart, getting into the offroad scene was natural to me. I attended so many events across the country, participated in TV shows and met with anyone and everyone I could. I was deep in the scene and I loved every minute of it.

Working With Influencers

Having close and authentic relationships with some of industries most familiar was very important. So impact that some of those people are now my closest friends. The influencer network helped tremendously in growing the REVKIT brand.

Going Viral

REVKIT members loved their digital vehicle profiles so much that they continually shared their REVKIT profiles across social media.

Establishing Partnerships

Secured a groundbreaking partnership with a major auto manufacturer, bringing the REVKIT experience directly into vehicles. Collaborated with part manufacturers to showcase their brands and products on the platform, boosting both credibility and community value.


Check It Out

REVKIT serves as the digital destination for vehicle enthusiasts, with thousands of registered users showcasing their builds. The brand has become a household name in the industry, it has inspired countless builders, connected enthusiasts worldwide, and established itself as a leader in automotive innovation.

Check it out at revkit.com

Chipotle

A solid strategy and great design yieled Digital orders up 50%

Chipotle

A solid strategy and great design yieled Digital orders up 50%

Chipotle

A solid strategy and great design yieled Digital orders up 50%

Portfolio

Resume

Message Me

“Good design is as little design as possible.”

— Dieter Rams

Portfolio

Resume

Message Me

“Good design is as little design as possible.”

— Dieter Rams

Portfolio

Resume

Message Me

“Good design is as little design as possible.”

— Dieter Rams